About

Default started as a creative outlet for everything that didn’t fit into the corporate 9-to-5 and evolved into a brand built around showing up as yourself - fully, freely, unapologetically. 

We're not here for conformity, fast fashion, or chasing trends. Default is about opting out of the ordinary and standing out, on your own terms.

A brand that champions self-expression and empowers individuality.

Default was born in Brooklyn and shaped by the creative electricity of NYC, defined by contrast, chaos, and reinvention. 
Fast. Loud. Alive. 
Here, self-expression isn’t just accepted — it’s expected. 

Our pieces are made from that same vibrant energy:
Bold where things feel muted.
Expressive where things feel safe.
Built to move — in the city that never sleeps.

Default exists for those who refuse to blend in  
— inspired by the people, places, and in-between moments that remind you how good it feels to be yourself.

For the ones who wear their truth  — and know life's better when you enjoy the ride.